The course Managing Media Relations covers the work of the press from two perspectives: the perspective of journalists and the perspective of press officers. The course starts with an overview of the theory and practice of journalism, the crisis in journalism
and the main values that guide the work of journalists. We will discuss how news is made, what the main criteria are to decide what is news and what is not, and who are likely sources. In addition, attention will be given to the differences in reporting
between genres and cultures. In the second half of the course, the focus changes to the perspective of press officers and how they try to influence press coverage. We will discuss the criteria for messages that are likely to be picked up by the press,
negotiations between journalists and press officers, the practice of preparing and giving interviews and the drafting of a media relations plan.
The masterclass Managing Media Relations covers the following topics:
- Media environment
- News sources and news values
- Media diversity
- Crafting messages
- Media relations plan
At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The
Hague Graduate School, please check the extra information on this page.
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