In this masterclass your learn to understand and apply different marketing knowledge and techniques as well as develop the competence to use marketing to focus on clients. The class will discuss both the traditional and contemporary marketing methods,
tackling the concepts of market segmentation, the 5P marketing mix and social media and data analysis. Additionally, you will gain the knowledge required to make a competitor analyses and to forecast market positions, finally equipping you with the
skills required to creating a national or international marketing plan.
In this Masterclass, the following topics will be addressed:
5P marketing mix
Competiton and competitive advantage
Positioning and forecasting
At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The
Hague Graduate School, please check the extra information on this page.
Take a look at the FAQs for all your questions about the coronavirus.
Lectures per week: 6 hours, Tuesday and Thursday from 7pm to 10pm
Self-study per week: 7-9 hours
Study load per week: 10-12 hours
Period of total study: 2 months
Payment in one go: € 1.600
Books: € 75
Total investment: € 1.675
Nice to know:
Dutch students are exempt from VAT (btw).
Parts of the programme costs can be deductible. For more information, please check: belastingdienst.nl.
Marketing Management is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more masterclasses from either the MBA, or our other offered master programmes.
The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1,125 per masterclass-certificate.
If you have any further questions about admission requirements, enrolment or content of the programme, please contact us: