Start date
  • Will be announced asap
  • 6 to 8 weeks
  • € 1.795
  • The Hague Graduate School, location Poseidon
Program type
  • Master Module
Time investment
  • 16-18 hours a week
Interested? Request more information or sign up.

Reasons for choosing this master module

This course is designed to provide the tools, theories and techniques to improve your strategic skills, knowledge and experience in social media.


The course methodology blends theory and practice to assess, create and manage social media plans. Our readings provide the theory, case studies the practice, and a live case the experience of designing and implementing a social media marketing plan for a real client or situation. Our time together will be interspersed where possible with workshops and group exercises.

In this Masterclass, the following topics will be addressed:

  • Introducing the concepts of social media
  • Social reputation management
  • Influencer marketing and media selection
  • Content calendars and stakeholder management
  • Returns on social investment
  • Building a global social media team

Blended Learning

At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The Hague Graduate School, please check the extra information on this page.

Take a look at the FAQs for all your questions about the coronavirus.

Your Investment

In time:

  • Self-study per week: 9-11 hours
  • Study load per week: 16-18 hours
  • Period of total study: 2 months

In money:

  • Payment in one go: € 1.795
  • Books: € 75
  • Total investment: € 1.870

Nice to know:

  • Dutch students are exempt from VAT (btw).
  • Parts of the programme costs can be deductible. For more information, please check:

Admission requirements

These are the requirements for this programme:

  • Bachelor degree
  • Final transcript
  • English level test score (IELTS 6.0 or equivalent)
  • 2 years relevant professional work experience
  • Mandatory intake interview
  • Motivation Statement
  • Recommendation letter
  • Resumé / Curriculum Vitae

English language requirements

As our international programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.

Contact the admissions office ( for more information.

Upon completion

Social Media is a short programme taught on a masters level, and is part of the Master of International Communication Management. After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of International Communication Management. At the end of the class, you can continue with more masterclasses from either the MICM, or our other offered master programmes.

The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme.


If you have any further questions about admission requirements, enrolment or content of the program, please check the frequently asked questions or contact us: 

Telephone: + 31 (0)70 445 8900
(Mon.-Fri. from 8:30 am to 5 pm)