This course is designed to provide the tools, theories and techniques to improve your strategic skills, knowledge and experience in social media.
The course methodology blends theory and practice to assess, create and manage social media plans. Our readings provide the theory, case studies the practice, and a live case the experience of designing and implementing a social media marketing plan for
a real client or situation. Our time together will be interspersed where possible with workshops and group exercises.
In this Masterclass, the following topics will be addressed:
- Introducing the concepts of social media
- Social reputation management
- Influencer marketing and media selection
- Content calendars and stakeholder management
- Returns on social investment
- Building a global social media team
At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The
Hague Graduate School, please check the extra information on this page.
Take a look at the FAQs for all your questions about the coronavirus.