Start date
  • 30 August 2023
  • 11 months
  • € 19.700
  • The Hague Graduate School, location Poseidon
Programme type
  • Master
Time investment
  • 35-40 hours a week
Interested? Request more information or sign up.

Reasons for choosing this master programme

  • You want to develop a managerial mindset and work in the field of communication;
  • You will experience the unique skill of cross-cultural communication in practice;
  • You want to broaden your views on new trends and methods of communication;
  • You can achieve an accredited master of arts (MA) within one year.

Master International Communication Management

This master offers you a managerial and strategic approach to communication. The communication function in corporate and governmental organisations is becoming more important and more internationally and culturally oriented. So, the communication expert must be better equipped to deal with a more broad, intercultural and often international spectrum of issues and challenges than ever before. The Master International Communication Management aims to bring you a practical and real-world focus to relevant theory and will make the connection between theory and practise. You will be thoroughly prepared to work in the communication field of your choice or enhance your current role in communications.

Why should you choose the full-time Master International Communication Management at The Hague Graduate School?

The Hague is well-known for being the international city of peace and justice. It is the perfect location to experience an international learning environment. The Hague Graduate School – part of The Hague University of Applied Sciences – emphasises the themes internationalisation and world citizenship. As the master is entirely taught in English from a global perspective, all of your assignments and materials will be presented fitting a future international communication expert.

We offer an intercultural innovative learning environment with students, lecturers and alumni from every corner of the world in order for you to build a global network during your study. This means that you can share best practices and learn from your peers on a weekly basis. Everybody brings their own culture and work experience to the classroom, as students and lecturers typically vary in terms of occupation and nationality. Our experienced lecturers who all work or do research in the field bring highly relevant and up to date knowledge to the classroom.

For you?

Do you have the commitment, talent, passion and ambition to join this programme? We seek candidates who will be able to make a unique contribution to the classroom learning experience and fully participate in the mix of ideas, experiences, and cultures. A typical student at our full-time programme is a world citizen. You are committed into moving to the Netherlands for one year and leave your job (temporarily), or perhaps you have just completed your bachelor’s in the Netherlands in International Business or Communication. You have been working at an international company or in a global industry, or perhaps you already call yourself a communication specialist. Your professional language is English. Your minimum level of education is at bachelor’s. You have at least two years of working experience, preferably in marketing & communications, as a press officer, editor or in a managerial role, and you are interested in the topics presented throughout this course such as Crisis Communication or Intercultural Communication. You are ready to develop your professional competencies to a more senior level. You want to get more out of yourself, your job and your organization. This master with an international business perspective will give you all the tools you need in order to succeed.

Program Courses

Quarter 1

  • Managing Corporate Communication
  • Managing Cross-Cultural Communication

Quarter 2

  • Managing Internal Communication
  • Managing Media Relations
  • Managing Crisis Communication

Quarter 3

  • Brand Management
  • Managing Social Media

Quarter 4

  • Thesis assignment

Quarter 1-4

  • Business Research Methods
  • Personal Development & Professional Skills

You will end your Master program with a thesis assignment. 
Please find some examples of thesis topics below:

  • Enhancing Diversity and Inclusion (D&I) engagement amongst employees of the Ministry of Health in the Netherlands
  • Sustainable communication by fast-fashion brands on social media
  • The Role of Instagram on Brand Loyalty for the Beauty Brands
  • Sustainability in Sport Sponsorship: A look into sustainability practices of professional
  • European football clubs in relation to sport sponsorship 
  • Building Diversity and Inclusion: A case study on The Hague University of Applied Sciences (THUAS)
  • How internal communications can contribute the corporate sustainability processes in Unilever
  • Organisational storytelling as a corporate branding tool
  • The Application of Social Media for Internal Communications and Employee Engagement

Your investment

In time:

  • Lectures per week: 15 hours 
  • Self-study per week: 20-25 hours
  • Study load per week: 35-40 hours
  • Period of total study: 11 months

At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The Hague Graduate School, please check the extra information on this page.

In money:

  • Payment in one go: € 19.700
  • Payment in terms: € 20.200
  • Books: between € 550 and  € 750

Nice to know:

  • A scholarship may be applicable. Find more information about scholarships.
  • Dutch students are exempt from VAT (btw).
  • Your employer can fully offset training costs against gross results and label them as operating expenses. 
  • In some cases, it is possible to have a loan from the Dutch government. Please visit the website of the Dienst Uitvoerend Onderwijs for a LiveLongLearningCredit.

Admission requirements

These are the requirements for the full-time English-taught masters:

  • Bachelor degree
  • Final transcript
  • English level test score (IELTS minimum score of 6.0 on every sub score and an overall minimum score of 6.5; or equivalent test)
  • 2 years relevant professional work experience
  • Mandatory intake interview
  • Motivation Statement
  • Recommendation letter
  • Resumé / Curriculum Vitae

English language requirements

As our international Master programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.

Contact the admissions office ( for more information.

Upon completion

When you have successfully completed this master:

  • You receive the certificate of Master International Communication Management; you are allowed to use the accredited title Master of Arts; 
  • You can play a central role within your organisation when it comes to international communication management;
  • You are a communication professional and able to give communication advice on strategic and managerial level.


Lecturers in MICM programme represent 7 nationalities, and a cross-section of cultures as diverse as the students they teach: the Netherlands, The United States, Central-African Republic, Scotland, Iran, Italy and Zimbabwe.

Hesam Fasaei Lecturer Managing Corporate Communication
Nikki de Jong Lecturer Managing Cross-Cultural Communication
Joe Goldiamond Lecturer Brand Management
Schelte Beltman Lecturer Business Research Methods
Sandrine Suman Lecturer Personal Development and Professional Skills
Olivier Nyirubugara Lecturer Media Relations
Bruce Mutsvairo Lecturer Managing Social Media
Peter Horsselenberg Lecturer Managing Crisis Communication
Marianna Trimarchi Lecturer Managing Internal Communication


Combine practical experience with the latest knowledge

"I greatly benefited from the well-structured programme of THUAS, as it includes a group of highly skilled professors in academic, and research, who combine practical  experience  at international companies with the latest knowledge. Group assignments with student teams of different nationalities make me gain additional communication skills and I learned different management skills. The subjects of the programme are carefully selected with deep academic experience. I noticed that the programme improved my skills in research and analysis.  

By the way, I have been working in the decision-making of the state for more than 20 years (Prime Minister Office in Yemen). It even opened up prospects for me to work in corporate or international organizations”. 

Mohammed Malfi
Alumnus Master International Communication Management Full time

The unique approach of practical learning taught me to see the bigger picture

“The Hague Graduate School is known for its multiculturalism which challenges you to be your very best part from the academics but learning from different diverse mindsets, cultures and professionals. The professors (lecturers) were approachable and were always ready to help. The unique approach of practical learning in The Hague Graduate School taught me to see the bigger picture, not just the theoretical, you get to apply the theory in practice. 

The rich contents of the modules pave the way to build an ethical global strategy that is adaptable to manage cultural differences, mobilise diverse teams and do business in an intricate international context. The academic year taught me to be more independent, analytical and resourceful in the business community. It was an eventful year full of challenges and fun. I am better prepared to pursue opportunities within any multinational organization through my gained knowledge”. 

Inemesit Ukpanah
Alumna Master International Communication Management Full time

Challenge yourself to develop new skills

“We create an atmosphere that balances and blends theory and practice. The MICM classroom experience is rich in opportunities for the unique mix of ideas, experiences and perspectives. Throughout the program you will challenge yourself to develop new skills, and apply them to the real world. Group work interaction, individual assignments, research papers, case studies and interactive discussions contribute to this".

Judith Helmer
Programme Manager Master International Communication Management

This really prepares them for the future

"My name is Nada Mohamed, a Palestinian Masters student. I came to The Netherlands from Syria, as in 1948 my grandparents were forced to leave their home in Palestine due to the Israeli occupation so they sought asylum in Syria. So I’m considered a Palestinian/Syrian refugee.

So far I have experienced that the load of this study is quite high; nevertheless it is worth it, as this master will open up so many job opportunities in communication. I also like its practical approach which gives students a glimpse of the projects they will work on in different lines of work. This really prepares them for the future!".

Nada Mohamed
Full time student Master International Communication Management

Experience how it is to be a member of the Board of Directors during a crisis simulation

A permanent part of the module Crisis Communication is a simulation of a real crisis. Students join a role play and become members of the Board of Directors of a hospital. During two dayparts a three day crisis is simulated. The role of the media, external communication and internal communication are the main vanguards of the simulation. The start situation is a messed up work atmosphere between management and the medical staff, one that has become known to the media due to the leak of internal documents. During the simulation a potential strike, a medical emergency and a flood with evacuation contribute to the crisis. During all of these events the Board of Directors has to decide and formally communicate through a crisis plan/press release/staff meeting/internal newsletter and press conference. During these decision moments, messages of press, the staff council, and in- and external stakeholders come in. The goal of the simulation is to experience the importance of the role of structure (a crisis team), and timing of in- and external communication during a crisis. The simulation ends with a debriefing on the decisions made, and a reflection of the participants on the role and challenges they faced.  
Peter Horsselenberg, lecturer Crisis Communication Management 

Student Profile

To give you an idea of what the fulltime MICM student profile has been over the last five years (2017-2022), we present you some data (nationalities, age, gender, workexperience) below.

Overview of countries of origin (nationality) of our students

Full time 2017 - 2022


Czech Republic

Saudi Arabia
The Netherlands

Sierra Leone



The average age of the MICM full time student over the last 5 years is 29,65.



Number of years of work experience

Less than 3 years21%
3 to 4 years33%
More than 5 years46%



If you have any further questions about admission requirements, enrolment or content of the program, please check the frequently asked questions or contact us: 

Telephone: + 31 (0)70 445 8900
(Mon.-Fri. from 8:30 am to 5 pm)