Start date
  • 30 August 2023
  • 23 months
  • € 19.700
  • The Hague Graduate School, location Poseidon
Programme type
  • Master
Time investment
  • 15-20 hours a week (including self-study)
Interested? Request more information or sign up.

Reasons for choosing this master programme

  • You want to develop a managerial mindset and work in the field of communication;
  • You will experience the unique skill of cross-cultural communication in practice;
  • You want to broaden your views on new trends and methods of communication;
  • You want to manage a communication department or an editorial office.

Master International Communication Management

This master offers you a managerial and strategic approach to communication. The communication function in corporate and governmental organisations is becoming more important and more internationally and culturally oriented. So, the communication expert must be better equipped to deal with a more broad, intercultural and often international spectrum of issues and challenges than ever before. The Master International Communication Management aims to bring you a practical and real-world focus to relevant theory and will make the connection between theory and practise. You will be thoroughly prepared to work in the communication field of your choice or enhance your current role in communications.

Why should you choose the Master International Communication Management at The Hague Graduate School?

The Hague is well-known for being the international city of peace and justice. It is the perfect location to experience an international learning environment. The Hague Graduate School – part of The Hague University of Applied Sciences – emphasises the themes internationalisation and world citizenship. As the master is entirely taught in English from a global perspective, all of your assignments and materials will be presented fitting a future international communication expert. 

We offer an intercultural innovative learning environment with students, lecturers and alumni from every corner of the world in order for you to build a global network during your study. This means that you can share best practices and learn from your peers on a weekly basis. Everybody brings their own culture and work experience to the classroom, as students and lecturers typically vary in terms of occupation and nationality. Our experienced lecturers who all work or do research in the field bring highly relevant and up to date knowledge to the classroom. 

For you?

Do you have the commitment, talent, passion and ambition to join this programme? We seek candidates who will be able to make a unique contribution to the classroom learning experience and fully participate in the mix of ideas, experiences, and cultures. You have a job in communication, in which an appeal is made to your managerial skills. You want to enhance your current role. You have been working at an international company or in a global industry, or perhaps you already call yourself a communication specialist. Your professional language is English. Your minimum level of education is at bachelor’s. You have at least two years of working experience, preferably in marketing & communications, as a press officer, editor or in a managerial role, and you are interested in the topics presented throughout this course such as Crisis Communication or Intercultural Communication. You are ready to develop your professional competencies to a more senior level. You want to get more out of yourself, your job and your organization. This master with an international business perspective will give you all the tools you need in order to succeed.

Program Courses

Year 1

Quarter 1

  • Managing Corporate Communication

Quarter 2

  • Managing Internal Communication

Quarter 3

  • Brand Management

Quarter 4

  • Managing Social Media

Year 2

Quarter 1

  • Managing Cross-Cultural Communication

Quarter 2

  • Managing Media Relations

Quarter 3

  • Managing Crisis Communication

Quarter 4

  • Thesis Assignment

Quarter 1-4

  • Business Research Methods
  • Personal Development & Professional Skills

Due to the combination of year 1 and 2 part-time students in class, the basis of the curriculum is the same, but the order of the classes is different each year. 
You will end your Master program with a thesis assignment. 
Please find some examples of thesis topics below:

  • Enhancing Diversity and Inclusion (D&I) engagement amongst employees of the Ministry of Health in the Netherlands
  • Sustainable communication by fast-fashion brands on social media
  • The Role of Instagram on Brand Loyalty for the Beauty Brands
  • Sustainability in Sport Sponsorship: A look into sustainability practices of professional European football clubs in relation to sport sponsorship 
  • Building Diversity and Inclusion: A case study on The Hague University of Applied Sciences (THUAS)
  • How internal communications can contribute the corporate sustainability processes in Unilever
  • Organisational storytelling as a corporate branding tool
  • The Application of Social Media for Internal Communications and Employee Engagement

Your investment

In time:

  • Lectures per week: 6 hour
  • Self-study per week: 12-14 hours
  • Study load per week: 18-20 hours
  • Period of total study: 23 months

At The Hague Graduate School we focus on offering you quality education with personal attention in a blended setting. Our education is offered in a mix of online and on-campus lectures and gatherings. For more information about blended education at The Hague Graduate School, please check the extra information on this page.

In money:

  • Payment in one go: € 19.700
  • Payment in terms: € 20.200
  • Books: € 550 - € 750

Nice to know:

  • A scholarship may be applicable. Find more information about scholarships.
  • Dutch students are exempt from VAT (btw).
  • Your employer can fully offset training costs against gross results and label them as operating expenses.
  • In some cases, it is possible to have a loan from the Dutch government. Please visit the website of the Dienst Uitvoerend Onderwijs for a LiveLongLearningCredit.

Admission requirements

These are the requirements for the part-time English-taught masters:

  • Bachelor degree
  • Final transcript
  • English level test score (IELTS minimum score of 6.0 on every sub score and an overall minimum score of 6.5; or equivalent test)
  • 2 years relevant professional work experience
  • Mandatory intake interview
  • Motivation Statement
  • Resumé / Curriculum Vitae

English language requirements

As our international Master programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.

Contact the admissions office ( for more information.

Upon completion

When you have successfully completed this master:

  • You receive the certificate Master International Communication Management;
  • You are allowed to use the accredited title Master of Arts;
  • You are able to play a central role within your organisation when it comes to international communication management;
  • You are a communication professional and able to give communication advice on strategic and managerial level.


Lecturers in MICM programme represent 7 nationalities, and a cross-section of cultures as diverse as the students they teach: the Netherlands, The United States, Central-African Republic, Scotland, Iran, Italy and Zimbabwe.

Hesam Fasaei Lecturer Managing Corporate Communication
Nikki de Jong Lecturer Managing Cross-Cultural Communication
Joe Goldiamond Lecturer Brand Management
Schelte Beltman Lecturer Business Research Methods
Sandrine Suman Lecturer Personal Development and Professional Skills
Olivier Nyirubugara Lecturer Media Relations
Bruce Mutsvairo Lecturer Managing Social Media
Peter Horsselenberg Lecturer Managing Crisis Communication
Marianna Trimarchi Lecturer Managing Internal Communication


Stimulate personal & communicative growth

"For me, my 2 study years at THUAS have been invaluable. Not only did I develop new skills and knowledge about International communication as a whole, the class discussions and teachings developed me further as a person. The teachers are valuable coaches who treat the students as peers and deliver interactive discussions on an intellectual level to stimulate personal & communicative growth. I thoroughly enjoyed my time at THUAS & I am grateful for the experience. I am now fully equipped with a valuable set of new skills which I can benefit from throughout my career".

Marloes Wauben
Alumna Master International Communication Management Part time

Challenge yourself to develop new skills

“We create an atmosphere that balances and blends theory and practice. The MICM classroom experience is rich in opportunities for the unique mix of ideas, experiences and perspectives. Throughout the program you will challenge yourself to develop new skills, and apply them to the real world. Group work interaction, individual assignments, research papers, case studies and interactive discussions contribute to this".

Judith Helmer
Programme Manager Master International Communication Management

Students prepare their views and come to class ready to debate

“We value the combination of theory and practice during your classroom experience. An example of this is that the Brand Manager for Unilever ice creams in Europe, representing a portfolio of 5 billion USD, asked students in the class on Brand Management to analyse and compare the social media communication strategies of Unilever ice creams in different European markets. On the last day of the module, student teams presented their findings to her, using a mixed-media format, in a Unilever headquarters building in Rotterdam”. 

Joe Goldiamond
Lecturer Brand Management 

Student profile

To give you an idea of what the parttime MICM student profile has been over the last six years (2017-2023), we present you some data (nationalities, age, gender, workexperience) below.

Overview of countries of origin (nationality) of our students

Part time 2017 - 2023


The Netherlands





The average age of the MICM part time student over the last 5 years is 38,83.



Number of years of work experience

Less than 3 years25%
3 to 4 years8%
More than 5 years67%



If you have any further questions about admission requirements, enrolment or content of the program, please check the frequently asked questions or contact us: 

Telephone: + 31 (0)70 445 8900
(Mon.-Fri. from 8:30 am to 5 pm)