Programmes
The course on crisis communications gives an overview of the communication issues before, during and after a crisis and aims to let participants reflect on the most effective strategies during these various phases.
Master module Managing Media RelationsLearn how news is made, what the main criteria are to decide what is news and what is not, and who are likely sources.
Master module Marketing ManagementLearn to understand and apply different marketing knowledge and techniques.
Master module Social MediaThis course is designed to provide the tools, theories and techniques to improve your strategic skills, knowledge and experience in social media.
Management Master module Entrepreneurship & InnovationThe central theme of the course is understanding the value of creation.
Master module Marketing ManagementLearn to understand and apply different marketing knowledge and techniques.
Finance Master module Financial & Management AccountingThis MBA module is targeting participants who need to acquire functional competencies in accounting for managerial professions.